Suzanne Ma
Author, Journalist, & Startup Founder
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Routific

I'm co-founder at Routific, where I focus on marketing and customer success.

 
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I created a new life for myself when I joined Routific as co-founder.

Never did I imagine running a business, hiring a team, running sales and marketing experiments, talking to customers. Never. Not in a million years.

I have spent most of my professional career working as a journalist. But in 2015, after my book was published, I decided to make a change.

My husband's startup was starting to take off and he needed my help. I didn't have any experience with customer success, marketing, sales, or software, but I was a good writer. 

Turns out, writing is an important skill no matter what your job. And, a startup is a perfect place to expand your skillset and learn new things. It's also a place to make mistakes, and to fail fast.

At Routific, we've been learning new things and making mistakes for 3+ years now. And I'm loving every minute of it.

 

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